Setting up a new digital agency

[disclaimer - entirely work-related post]

Yesterday, the Fishburn Hedges Group announced that Mobbie Nazir will be joining me next month to launch a new digital communications agency within the Group.

Exciting times ahead - marrying her skills in "traditional" digital comunications (MRM Worldwide, Wundermans, Digitas) with mine/ours in PR, online reputation management and social media, to establish a digital communications agency operating with a PR mindset. An agency equally at home planning strategy and generating digital content as initiating and responding to online converstions.

We'll be formally launching early next year - but will be open for business in just over two weeks when she joins.

The Fishburn Hedges press release has got all the details, as has the story on Brand Republic.