The relationship between ad agency creatives and artists is fraught. The most recent example of this is Kozyndan and Sony - via Fallon and Passion Pictures.
Ad industry observers, and also Kozyndan themselves are questioning whether the new Sony Bravia bunnies ad is at all related to an image that Kozyndan produced a while back.
In Kozyndan's own words:
Its hard to think that people at Passion Pictures did not have this early panoramic of ours in mind when they created this new spot for the SONY Bravia line.But then they do go on to say that it's a clever ad. And they are right. One of a series of excellent ads, in fact.
To add insult to injury, someone from Passion Pictures contacted us almost two years ago asking to see samples of our work as they were interested in working with us. We sent them samples and then heard nothing from them ever again. (It should be noted though, that the more likely culprit is the ad firm who hired Passion Pictures, Fallon)
But I reckon the copyright lawyers will get stuck in and this one may run and run (or rather hop and hop) ...
If you want to play compare and contrast, here's the initial image (click to enlarge), and the ad.